Research Progress of Online Review Content Based on Interpretation Level Theory

Online reviews have become the main method of information dissemination, an important factor in consumer purchase decisions, and basis for merchants to improve their services. It has attracted attention scholars. The application explanation level theory behavior research begun show increasing trend. After sorting out existing literature, it is found that online review literature based on interpretation mainly studies impact consumers’ intention from three perspectives reviewers, content readers. Among them, comments mostly discussed terms comment type quality, but not been systematically summarized. Using method, theory, type, perceived similarity are analyzed perspective content, sorted order provide references future research.